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The achievements 2012-2015
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What is My Journey?
My Journey is the result of a successful bid for funding from central government’s Local Sustainable Transport Fund (LSTF). Wokingham Borough Council received £2.75 million from LSTF between 2012 and 2015 to support the cost of implementing a range of sustainable transport measures. This was supplemented by £1.05 million in local funding contributions.
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Local funding
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Local Sustainable
Transport Funding
My Journey has been delivered by Wokingham Borough Council and their consultants WSP | Parsons Brinckerhoff, with input from other specialist organisations.
The My Journey team have delivered an ambitious three-year programme to provide travel and transport improvements for local people.
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Focused on the A329 corridor, which is home to two-thirds of the borough’s population, major centres of employment and several schools, the objectives of the programme were to:
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Community Impact
My Journey has delivered walking and cycling infrastructure improvements to connect communities and residential, employment and leisure areas. To date, these have included the A329 Cycleway, which saw a 17% increase in cycle trips in summer 2013 and 2014, and the Lower Earley Cycleway, which is used by an average of 2,000 cyclists per month.
“It is particularly pleasing to have a new, well-designed facility.”
Keith Elliot, Reading Cycle Campaign
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We created a branded My Journey website with a journey planner, real-time bus service information and information on all modes of travel in the borough. The website was promoted on social media and received over 18,000 visits in 2014.
We also implemented bus improvements, introducing 10 new real-time information screens at stops along the A329 corridor and a QR code system that was scanned 250,000 times in its first year. There was an 11% increase in bus user satisfaction across the borough between 2012 and 2014.
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House House
Doors knocked
Resident Resident
Residents spoken to
Cars Cars
Car Trips REDUCED in
Woosehill and emmbrook
We carried out personal travel planning between 2012 and 2014, knocking on 14,400 doors and speaking to 8,700 residents about how they travel.
In 2014 in Woosehill and Emmbrook, participants reduced their single-occupancy car trips by 10%.
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Business Impact
The My Journey team has been working in partnership with businesses to deliver transport improvements and initiatives aimed at promoting walking, cycling, car sharing and public transport usage among employees.
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We have worked with employers at key locations like Thames Valley Park, where the mode share of cycling increased by 4% from 2009 - 13, while our Commuter Challenge in 2014 saw almost 150 participants from 24 organisations make 3,400 journeys – saving four tonnes of CO2 emissions.
“A really positive programme; the first time we’d seen anything like that.”
Cliff Hilton, SEHS Senior Manager at Oracle
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Business members
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People can access
the benefits
My Journey has worked to form a local business travel network, easitWokingham, to promote the adoption of healthy, sustainable travel behaviours. The network now has 40 business members, meaning 8,500 people in Wokingham have access to the benefits.
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Public Health Impact
My Journey supported significant increases in both walking and cycling activity between 2013 and 2014. As part of our Round-the-World Challenge, 3,700 local residents and school children recorded a combined distance of 55,000 miles walked in just two months – with three quarters stating that the challenge helped them to walk more than normal.
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Economic Impact
My Journey has delivered a return of £3.60 for every £1 spent. Between 2012 and 2015 there was a 7% increase in average speeds and a 5% reduction in journey time delay for vehicles travelling through Wokingham borough on the A329. There has also been a 14% rise in bus patronage along the corridor during the programme. With more cycling and walking meaning less sick leave, almost £400,000 will be saved from reduced absenteeism as a result of the project. My Journey is also improving access to employment and training.
Increase 7%
Speedo Speedo
7% increase in the average speed of
vehicles travelling on the A329 corridor.
Decrease 5%
5% reduction in travellers’ journey delay
Increase 14%
Bus Bus
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Programme Legacy
Wokingham Borough Council successfully bid to the Department for Transport for a further £370,000 in grant funding to continue the My Journey programme through to March 2016. This has supported further investment in personal travel planning and the development of the East Reading Park & Ride scheme.
The programme will now continue to deliver sustainable travel initiatives funded by contributions from private development.
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My Journey has achieved long-term travel changes. We’ve been monitoring how many people stick to behaviours they’ve adopted – two years after our travel advisors visited local residents:
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  • Over half of participants are still continuing to walk more than they were previously.
  • Two-thirds of those surveyed agreed that they are now more aware of sustainable travel options because of the travel advisor’s visit.
  • Over half agreed that they still think twice about using their car and actively consider other travel options.
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Download our PDF report on My Journey, with lots more information about the programme, its objectives and its achievements between 2012 and 2015. Alternatively, watch our video below.
Download the Report
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